A Philippine tourism delegation has successfully generated over PHP 697.9 million in business opportunities at ITB Asia 2026, strengthening the nation’s push to attract international visitors and enhance its presence in the global travel market. The event, held from October 21 to 23 at the Sands Expo and Convention Centre in Singapore, showcased the Philippines’ diverse travel offerings, drawing significant interest from international buyers.
Organized by the Tourism Promotions Board (TPB) Philippines, the delegation included 24 representatives from various sectors, such as travel agencies, tour operators, hotels, resorts, and the Department of Tourism (DOT) Region VII and DOT National Capital Region. TPB Chief Operating Officer Maria Margarita Montemayor Nograles emphasized the importance of these business-to-business appointments in connecting Philippine tourism businesses with global markets.
During the event, visitors to the Philippine booth were introduced to the country’s rich array of destinations and cultural experiences. Highlights included Clark Global City in Pampanga, noted for its golf facilities, and Iloilo City’s unique culinary offerings as a UNESCO Creative City of Gastronomy. The booth also featured Filipino craftsmanship through displays of handcrafted furniture and Capiz shell decor, underscoring local design traditions.
Diplomatic officials, including H.E. Medardo G. Macaraig, Philippine Ambassador to Singapore, and representatives from Timor-Leste, Costa Rica, and Myanmar, were among those who visited the pavilion. The Cebu MICE (Meetings, Incentives, Conferences, and Exhibitions) Alliance, led by President Cleofe Albiso, also participated, showcasing Cebu’s capabilities as a business events destination during the ITB Asia Conference Programme.
The event’s success presents Philippine tourism businesses with new commercial opportunities while bolstering the country’s engagement with international travel buyers. ITB Asia serves as a pivotal platform for bringing together key players from the global travel industry. Through ongoing participation and collaboration between the public and private sectors, the Philippines aims to expand its reach among leisure travelers, corporate visitors, and MICE organizers.
ABOUT TPB
The Tourism Promotions Board (TPB) Philippines is an attached agency of the Department of Tourism, mandated to market and promote the country both domestically and internationally as a world-class tourism and MICE destination. This is carried out through strategic partnerships with public and private stakeholders, anchored on travel trade shows and business meetings. For more information, please visit www.tpb.gov.ph.
Maria Vanessa Abellon
Tourism Promotions Board (TPB) Philippines
[email protected]
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